Digital Marketing with AI Bootcamp
I decided to complete a Digital Marketing with AI Bootcamp (run by Althaus Digital) to strengthen my understanding of user behaviour and insights, driving conversions throughout the user journey and digital trends. This 12-week intensive training course has taught me so much, and has allowed me to gain practical experience in:
- CRO and UX, using behaviour analysis, funnel & web analytics, A/B & multivariate testing, and KPI measurement to reduce pain points and drive conversions
- Optimising landing pages, CTAs, copywriting and email marketing
- Search engine marketing (SEM), including on-page, off-page and technical SEO (search engine optimisation) and PPC advertising to improve organic and paid website visibility and ranking
- Market research, competitor analysis, brand building and marketing across the customer journey
- Platform-specific social media (SM) marketing, and ethical marketing
- Effective AI prompt engineering and creating custom GPTs to enhance creativity and productivity
- Communicating finished tasks, presenting findings to the group
As part of the bootcamp, I created a digital marketing strategy for BoohooMAN, showcasing some of what I've learnt. Check this out below:
Get in touch
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